Going North for Performance

Pure Latitude has chosen North Sails for its Hamble-based fractional sailing fleet.

“We’re about delivering performance sailing experiences, and choosing North Sails reflects that commitment,” said managing director Martin Gray.

Pure Latitude members have access to a unique £500,000 mixed fleet of performance cruising yachts based in Hamble, including an X37, a First 27.7, a Dufour 34 and a 6.5m RIB, supported by advice, training and a crew finder service.

Membership is through a points-based system, with annual subscriptions from £2,995 to £6,995. With no capital commitment for members, the club assumes all responsibility for the costs associated with ownership.

“We’re looking forward to North joining us later in the year for some masterclasses,” added Martin Gray.