Pure Latitude News - January 2011


Pure Latitude News - January 2011


New Membership Options launched at London International Boat Show


Happy New Year and here's to a great 2011 on the water! To help you make the most of the forthcoming season we have some great new membership options. Take a look at the links or better still come and hear about them at the show.


London International Boat Show


The show is at Excel from 7th - 16th January and with a new format looks set to be bigger than ever, with lots of exciting new attractions, including the Watersports Action Pool where there's a chance to watch the professionals and try some of the sports for yourself.

Please visit us on stand C105 (near the Pool) to hear about new membership options, offers and other developments.


New Membership Options


We’re really excited to be launching 2 new membership packages at the show: PureOne and PureCrew. These complement our successful points based system which we've branded PureFlex.






If you want the familiarity of one boat, perhaps for your first season of "ownership" or maybe you just know the exact type of boat that suits all your needs or you simply enjoy the sense of pride of ownership that naturally comes with a single boat share, then PureOne is the option for you.

Simply choose the boat from the Pure Latitude Fleet that you want for the year and enjoy 4 guaranteed days on the water every month with booking via our online reservation system - it could not be easier.



If you want to enjoy the freedom of being able to sail the boat of your choice when you want then PureFlex is the way forward for you. PureFlex allows you to define your own fleet of (up to) 5 boats, from any of our growing range of Pure Latitude quality yachts and powerboats – you can pick sail only, power only or mix any combination of power and sail to really make the most of your time on the water. This flexibility allows you to choose the boat you want when you want.



As a PureCrew member you simply join our skippered boats for 10 days, taken throughout the year. You choose how you want to enjoy your time on the water from our range of experience, training, racing and social programes. Remember that you'll be crewing on high quality boats with like minded people. You'll also meet other 'skipper' members and have the option of making your own crewing arrangements with them.


In addition, members benefit from access to our bespoke training, yacht racing and social events calendar. Choose from this wide range of additional benefits to get the most out of your sailing season. Remember that all Pure Latitude membership options can be upgraded and even adapted so there's really no need to sail any other way.


Quick Links








Contact details


02380 001234



Pure Latitude

Unit 11

Hamble Yacht Services

Port Hamble


SO31 4NN




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Hope to see you at the Boat Show


Kind regards

Martin Gray