Press Contacts - for more information please contact:

Martin Gray 023 8000 1234

Pure Latitude News Newsletter Press Releases

Pure Latitude News

10 Essential Boating Gadgets

Wednesday 21 December 2016

Winter Training Offers!

For the next 5 new members who join Pure Latitude, we are offering private one-to-one boat instruction, completely free. The number of days depends on the level you join at but the days are totally bespoke, tailored to your experience level and will cover whatever skill area you want, be it part of a RYA syllabus or just a specific gap in your skill set. The low season months are the perfect time to enhance your skills and experience so that you are ready for next Spring. Treat yourself to an early Christmas present and line up a fantastic year of membership boating in 2017. Winter Offer Closing Date: Friday 18/11/2016

Sunday 6 November 2016

New Hanse 345 to join the fleet

We have now ordered a new Hanse 345 to join the Solent fleet for 2017. She'll be exhibiting at the London boat show in January and available for members to sail from early Spring. Click HERE for full boat details.

Monday 24 October 2016

Jeanneau Prestige 36 joins the Fleet!

We are pleased to announce that our new Jeanneau Prestige 36 will soon be available for member use. 'Patrician' is in immaculate condition throughout. Please click HERE for full boat details.

Thursday 6 October 2016

New Scottish Base

Our X37 sailboat 'Pure Attitude' has recently arrived at our new base in Inverkip, which nestles in the stunning scenery of Western Scotland. Kip provides easy access to the spectacular cruising grounds of the Firth of Clyde and out to the Western Isles. From Greenock, through the Kyles of Bute down to Troon, you will be able to enjoy some of the West Coast's most stunning sailing.

Friday 15 April 2016

Yachts & Yachting Review

Pure Latitude is a 'membership boating club' with a fleet of 20 boats based in seven locations in England, Scotland and Wales. Their boats belong to the company and 'owner members' who make their yacht available for a certain number of days a year in return for a monthly income, free insurance, free professional maintenance and a proportion of the running costs as well as use of the other boats in the fleet.

Tuesday 12 April 2016

How precious is your leisure time?

We understand how long it takes to find and negotiate the right charter boat. We know how much time it takes to maintain your own boat in tip-top condition. With so many other pressures on your time, it's important to spend your boating time actually boating.

Monday 4 April 2016

Spring 2016 Membership Offer

Our fantastic Spring membership offer provides a voucher worth up to £750 (depending on membership level) to spend on some of the very best sailing kit on the market. With only 5 vouchers available, you will need to act fast to secure this offer. 14/03/2016 ONLY TWO REMAINING

Wednesday 2 March 2016

New to Pure Latitude in 2016

New Boats *** New Poole Base *** Overseas Partner *** Extended Event Programme *** Training Memberships *** A Pure Latitude membership has never offered greater quality or choice. 20 boats, 5 locations, 1 membership

Monday 28 December 2015

New Hanse 345 Exhibiting at the London Boat Show 8-17th Jan 2016

Our brand new Hanse 345 will be available to members for the 2016 season after exhibiting at the London Boat Show from the 8th-17th January. Come and see us on stand A220F to appreciate the generous accommodation and spacious cockpit of this fantastic addition to the fleet. A Pure Latitude membership has never offered greater quality and choice. 20 boats, 5 locations, 1 Membership.

Thursday 3 December 2015

26th September / 3rd October Open Days

Come and experience the quality of our fleet first-hand at our Open Days on Saturday the 26th September or Saturday the 3rd of October. Please contact us today if these are your only available dates as we limit numbers in order to provide a suitable amount of Q&A time whilst you are here. Due to the popularity we may have additional dates so watch this space!

Saturday 26 September 2015

Southampton Boat Show 11th-20th September

Come and find out why Pure Latitude is THE most flexible boating membership scheme on the market. Whether you're into sail, power or both, our single boat and fleet memberships can be tailored to your desired usage and budget. We are exhibiting from the 11-20th September on berths M159, M334 & M334A. Feel free to make an appointment by calling us on 02380 001234 or email

Tuesday 11 August 2015

Summer Open Day 18th July

Find out more about Pure Latitude membership and how we can enable you, your family and friends to get out on the water. Whether you are a seasoned sailor or new to boating we can offer a membership to suit. Come down to Port Hamble marina to enjoy our summer open day and find out more. Do let us know you are coming and we look forward to seeing you soon.

Saturday 18 July 2015

Spring Open day - 21st March

Find out more about Pure Latitude membership and how we can enable you, your family and friends to get out on the water this Saturday at our Spring Open day. Whether you are seasoned sailor or new to boating we can offer a membership to suit. Come down to Port Hamble marina and find out more. Do let us know you are coming and we look forward to seeing you soon.

Monday 16 March 2015

New 30' sailing boat for Port Hamble

We are delighted to announce the arrival of another new boat to our fleet. The versatile 'Winner 9' will be arriving at our Hamble base in late April. This exciting 30' sailing boat has a great build quality to give you comfortable and exhilarating sailing in the Solent and beyond. It is a welcome addition to our growing membership to confirm we offer the most diverse boating range in the UK.

Friday 20 February 2015

Join us at the London Boat Show

Find out more about Pure Latitude and membership boating. Come and see us at the show we are exhibiting from the 9-18th January on stand F084. You could let us know you are coming and make an appointment by calling us on 02380 001234 or email

Thursday 8 January 2015

New Sail Boat for 2015 - Dufour 382

We are delighted to announce the arrival of a brand new Dufour 382 into our fleet. This is the latest design of the incredibly successful Dufour mid sized sailing boat and will be the first of its type into the UK. Characterised by a new hull with chines for extra stability, a large and spacious cockpit with a wide transom door, a high aspect ratio rig for maximum sail efficiency and a fully battened mainsail. We will be showcasing at the London boat show so make sure you stop by and take a closer look.

Wednesday 17 December 2014

Smartest way to get on the water!

We have had strong boat show interest which heralds the realisation that membership boating is the smartest way to get on the water!

Wednesday 8 October 2014

Boat Show thank you

What a glorious sunny Boat Show and a huge thank you to all of you who visited us on both of our stands. Pure Harmony, our lovely Fairline Squadron commanded quite a following and Kaboodle our Dufour 375 was of great interest to the sailors amongst you. With a record number of visitors to our stand we are in the process of scheduling your visits for our Open Days.

Sunday 21 September 2014

Southampton Boat Show

Visit the Southampton Boat Show 2014. We're on berths M335 and M160 with a Dufour 375 sailboat and a Fairline Squadron 42 motor cruiser. We are looking forward to introducing new members to our growing fleet and with the season still very much underway it would be great to see you at the show. .

Saturday 6 September 2014

Another new boat joins the Hamble Fleet

We have introduced a 3 cabined Beneteau Oceanis 40 sail boat into the Hamble fleet which now offer even more flexibility in this size of boat. The Oceanis range is known for its light and spacious saloon which gives maximum comfort on the water whilst maintaining sailing performance.

Sunday 20 July 2014

Pure Latitude in North Wales with a Hanse 375

We have opened our new base in North Wales (Conwy) with a Hanse 375 performance cruiser to give more range for our existing members and encourage more members to get involved with the exciting growth of Pure latitude and membership boating across UK waters. Get in touch to find out more about how to get involved.

Tuesday 1 July 2014

Meet us at the East Anglian Boat Show 21-22nd June

If you are looking for East Coast boating access we will be at the Woolverstone Marina for the East Anglian Boat Show on the weekend of the 21-22nd June. Come and see our Hanse 371 at the marina, meet us and discuss how we can get you on the water. Please call / email the office to make an appointment. 023 8000 1234

Thursday 12 June 2014

Join us for Round The Island Race 2014

We have a number of boats doing Round The Island Race 2014 (20-21st June) this year. However we are getting ourselves out of the office to skipper 2 of them. We have a couple of spaces left and you would be welcome to join us on this annual and historic event. Get in touch to find out more.

Sunday 1 June 2014

Come and see us at the Boat Show

The London Boat Show starts on the 4th January. Come and see examples of our our sail and power boats at our stand - numbers G156 and E325. Take advantage of our fantastic show offer.

Friday 13 December 2013

New Boat - Fairline Squadron 42

This excellent boat will be with us for our open days in January. 'Pure Harmony' will offer a premium experience in a spacious and exclusive motor cruiser and of course is a perfect boat for skippered corporate events.

Sunday 8 December 2013

New Antares 7.80

Just arrived! two Antares 7.80. A 4 berth all weather powerboat for both Plymouth and the Hamble

Thursday 28 November 2013

Members have a great day on the water

Over 35 members and 6 boats enjoyed some late season good weather and sailed across to the Folly in flotilla for our end of season social. Perfect wind, clear blue skies and not too chilly - a great day on the water.

Saturday 23 November 2013

Come and see us at the Show

The Southampton Boat Show starts next week. Come and see examples of our our sail and power boats at marina berth M159/160 - and take advantage of our fantastic show offer.

Friday 6 September 2013

Pure Latitude race crew finish the Fastnet 2013

The Pure Latitude race crew on board Pure Attitude, our X37, finished the Fastnet today. Well done guys!

Thursday 15 August 2013

New Motorcruiser - Aquador 32

The new motor cruiser - Aquador 32 has entered the Pure Latitude fleet.

Monday 1 April 2013

See us at London Boat Show

See our brand new Dufour 375 on the sail boardwalk stand no. G138

Sunday 9 December 2012

See us at Southampton Boat Show

Head down to marina berths M153/155 to find the latest in boats, locations and our best ever show deals.

Monday 3 September 2012

New Plymouth Base Announced

The excellent Dufour 375 will become the first Pure Latitude boat to be permanently based in Plymouth

Wednesday 15 August 2012

New Dufour 325 arriving this month

Our second Dufour 325 joins the Hamble fleet, expanding the scope for members to use this great all-rounder.

Sunday 1 July 2012

New Locations a big hit with members

New bases provide some really exciting boating alternatives, giving our members a truly flexible solution to getting on the water.

Tuesday 1 May 2012

Pure Latitude: Part of the Sharing Economy

An interesting article highlighting the benefits of ‘sharing’:

Monday 30 April 2012

New Membership Scheme - Pure Select

PureSelect is aimed at the regular boater, offering a fixed volume of boating every month at great value.

Wednesday 4 January 2012

New Boats and Base for Pure Latitude

Stevens 34 at new Windsor base. Plus Bavaria 35 Sport to join the Hamble fleet.

Tuesday 20 December 2011

London Boat Show 2012

Pure Latitude will be at the London Boat Show on Stand B212 come and have a chat about membership boating at it's best!

Friday 25 November 2011

Pure Latitude Racing

Pure Latitudes X37 gets involved in two of the years biggest race events:

Friday 9 September 2011

Round The Island Race

The entire Pure Latitude fleet took part in this years race, read on for the results:

Thursday 23 June 2011

New Dufour 325

Brand new Dufour 325 enters the Pure Latitude fleet

Wednesday 11 May 2011

Sailing Today Article

Read about us - but note pricing overstated!

Sunday 10 October 2010

Southampton Boat Show 2010

We bring the X-Yacht 37 to the Southampton Boat Show

Saturday 4 September 2010

New Sailing Boat For The Fleet

Pure Latitude adds a new Dufour 40E to the impressive range of sail boats

Saturday 4 September 2010

Mentoring - Now Is The time

Autumn is the perfect time to build on your skill levels with our Mentoring programme

Thursday 2 September 2010

September Newsletter

Details about our spot at Southampton Boat show and new additions to our fleet

Thursday 2 September 2010

Two Powerboats Added To The Fleet

Members get to experience the Bavaria 32 Sport and Jeanneau Cap Camarat 755

Tuesday 1 June 2010

Success At British Leisure Show

The all new British Leisure Show attracted large numbers of boaters on a windy

Monday 15 March 2010

Fleet News June 09

Round the Island Success / Cowes Week Offer

Tuesday 30 June 2009

Beaulieu Boat Jumble

This Sunday ..... For the first time, Pure Latitude will be at the famous Beaulieu Boat Jumble.

Thursday 23 April 2009

Jolliffes win ticket to sail the Pure Latitude Fleet

Congratulations to Andy and Jenny Jolliffe from Andover who are the winners of Pure Latitude’s Summer Prize draw.

Monday 20 October 2008

Getting More Women on the Water

Pure Latitude have tied up with the online members site Ladies wot yacht for this year’s Southampton boat show ladies’ day.

Tuesday 9 September 2008

Credit Crunch Boosts Interest

The deepening credit crunch and new lows for the Euro exchange rate are reportedly paying dividends for alternative approaches to yacht ownership.

Tuesday 9 September 2008

Going North for Performance

Pure Latitude has chosen North Sails for its Hamble-based fractional sailing fleet.

Thursday 5 June 2008

Meet Our Latest Members

Meet our latest members - Martin Rogers, Jonny Boys, Phil Carr and Kate Newman.

Wednesday 2 April 2008

Jolly Roger Wins a Year of Sailing Worth £5000

A visit to this year’s London boat show has won 747 pilot Roger Brown an all-areas pass to a pontoon that packs a punch…

Friday 1 February 2008

Major UK Launch at ExCel

Staging their UK launch at London's ExCel Boat Show will be Pure Latitude - a new style of limited membership club offering a choice of high quality yachts at a choice of locations on a shared use basis.

Tuesday 1 January 2008

Win a Year of Sailing Worth £5000

Visitors to the Pure Latitude stand can win a year's sailing worth £5,000 with a full shared use membership across their fleet of performance yachts.

Tuesday 1 January 2008

Pure Latitude at Earls Court

Sailors get early opportunity to learn about a new business model which gives them the freedom to sail without the everyday headaches of ownership.

Thursday 1 November 2007


Open Days 13th March & 9th April

Come and view our sail and power fleet at our Port Hamble Open Days on the 13th March or 9th April. The Pure Latitude team will be on hand to show you the boats and answer any questions you may have.

Thursday 21 January 2016

Pure Latitude News - January 2011

New Membership Options launched at London International Boat Show

Thursday 6 January 2011

December Newsletter 2010

Wednesday 15 December 2010

October Newsletter

Information about training and membership deals, details of our new boat and our Autumn Offer!

Tuesday 5 October 2010

Spring Newsletter

Details about our spring open days

Monday 5 April 2010

April 2008 Newsletter

The yachts have been arriving at our Hamble base and we're now making ready for the official launch.

Tuesday 1 April 2008

February 2008 Newsletter

Watch this space for member exclusive offers to celebrate the launch of our Solent-based yacht fleet, including the chance to skipper our new X37 on its five day delivery cruise from the Baltic.

Friday 1 February 2008

Press Releases

Going North for Performance

Pure Latitude has chosen North Sails for its Hamble-based fractional sailing fleet.

Thursday 5 June 2008