It was a match made in the fast lane when the supercar stable of Club Velocita joined forces with the sailing fleet of Pure Latitude.

The two companies are both delivering a new style of fractional performance - on the road and on the water.

Club Velocita is offering only genuine supercars, with the number of members limited to maximise availability, in the same way that Pure Latitude members have access to a fleet of mixed performance cruising yachts.

The partnership will offer cross-over experiences to members and other partners. The two Hampshire based companies will also be joining forces for Open Days and masterclass events later in the year.

Said Pure Latitude managing director Martin Gray: “We have the same objectives and ethos. We’ve both set out to be different by offering members a great way to pursue their passion for performance whilst still being affordable.”

“The partnership will give members from both sides the opportunity to experience something new and exciting,” said Club Velocita managing director Vipul Dave. “It also helps to reinforce the opportunity of fractional ownership. Why focus on just one hobby when you can enjoy many for the same cost and without the burden of ownership.”

The Club Velocita cars include Aston Martin, Bentley, Ferrari. Lamborghini and Porsche. Membership of £12,995 gives an average of 45 days driving each year.

Pure Latitude members have access to an £500,000 fleet of mixed performance cruising yachts based in Hamble, including an X37, a First 27.7, a Dufour 34 and a 6.5m RIB. For an annual subscription of £6,995, members have an average of 40 days sailing. Other options are available.

---