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Pure Latitude: Part of the Sharing Economy

An interesting article highlighting the benefits of ‘sharing’: http://www.fastcompany.com/magazine/155/the-sharing-economy.html

Pure Latitude News 30 Apr 2012

New Boat for Hamble

We are happy to announce that a Beneteau Antares 30 will be arriving in Port Hamble from April. Giving members an even wider range of power boats to enjoy.

Pure Latitude News 8 Mar 2012

New Membership Scheme - Pure Select

PureSelect is aimed at the regular boater, offering a fixed volume of boating every month at great value.

Pure Latitude News 4 Jan 2012

New Boats and Base for Pure Latitude

Stevens 34 at new Windsor base. Plus Bavaria 35 Sport to join the Hamble fleet.

Pure Latitude News 20 Dec 2011

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Membership Boating

Pure Latitude is a membership boating club with a difference – a club that allows you to choose the boats you want when you want – without the headaches and costs of ownership. Choose the scheme that best fits your boating needs - it couldn't be simpler. Pure Latitude gives you the freedom to sail the way you want - membership boating at its best.

Members commit for just 12 months and enjoy access to a diverse range of yachts, including high quality performance boats from X-Yachts, Dufour, Hallberg-Rassy, Beneteau, Jeanneau, Bavaria and Ballistic.

Currently the yacht share fleet is based at Hamble on the Solent and in Windsor on the Thames. Further boats are always being added and also planned for other marinas, both in UK and overseas, ultimately enabling members to enjoy a variety of other locations. It's a great alternative to ownership and yacht charter.

Call 023 8000 1234 to find out about this innovative form of yacht share.

Membership Benefits

Choice and Flexibility

  • choose from a range of quality sailing yachts and powerboats
  • flexible booking allows you to decide how and when you enjoy your boats

Commitment Free 

  • no long term commitment - just a 1 year contract 
  • spend your time boating not maintaining
  • no need to commit capital

Compelling Economic Logic

  • costs are shared
  • predictable and capped cost

Owner Membership

Place your new or used boat with us and get all the benefits of ownership but none of the headaches

Owner Member Scheme

The Ballistic 6.5 rib is fast but also one of the safest and most stable ribs on the market, with proven capabilites in commercial, leisure, high performance sport and race use.
The 31 yacht is the smallest of the range and is a well-mannered ideal small family boat. It is spacious, elegant and airy, using light mahogany and large skylights to good effect.
The Beneteau First 27.7 yacht offers a unique blend of high performance and cruising convenience. The 27.7 yacht is possibly the most exhilarating boat in our fractional sailing fleet, but also allows you to lift the keel and reach cruising destinations inaccessible to most sailing boats.
Dufour produce both a cruising and a performance range of yachts. The 34 is the smallest in the performance range and exemplifies the following qualities: speed on all points of sailing, stability and manoeuvrebility.